WhiteBIT Expands Into Argentina and Brazil, Targeting Latin America’s Surging Crypto Market

WhiteBIT, the largest European crypto exchange by traffic, has officially secured a Virtual Asset Service Provider (VASP) registration in Argentina and is actively preparing to launch operations in Brazil. This dual-market expansion marks a significant step in the company’s strategic push across Latin America, a region experiencing rapid growth in digital asset adoption.

The move is strategically timed to meet the surging demand for secure, compliant crypto platforms in South America. According to the 2025 Chainalysis Global Crypto Adoption Index, Brazil ranks 5th and Argentina 14th globally in grassroots crypto adoption. Regionally, Latin America has seen a 63 per cent increase in cryptocurrency transaction volume over the past year, fueled by both individual and institutional participation.

Capitalising on local market needs

WhiteBIT is expanding its business-to-business (B2B) and business-to-consumer (B2C) services across both Argentina and Brazil, focusing on integrating local fiat providers and adding support for local currencies to enhance accessibility and convenience.

In Argentina, where the company has now secured its VASP registration, it will provide seamless, secure access to exchange services for individual users. The market is one where users continue to rely heavily on stablecoins as a hedge against inflation.

In Brazil, WhiteBIT has established a local branch and is preparing to officially launch under the country’s forthcoming VASP regulatory framework, which is expected to take effect later this year. Brazil currently leads the region in transaction volumes and enterprise-level blockchain adoption.

“Latin America is one of the most dynamic regions in the world when it comes to crypto adoption,” said Volodymyr Nosov, founder and president of W Group, the global fintech ecosystem that includes WhiteBIT. “Securing our license in Argentina and preparing our launch in Brazil are key milestones in our mission to drive the global adoption of cryptocurrencies by offering reliable, transparent, and innovative digital assets solutions for users.”

Continued global regulatory expansion

WhiteBIT’s Latin American entry follows a series of regulatory milestones achieved in the past year, underscoring its commitment to expanding responsibly in cooperation with regulators worldwide. The company recently received authorisations in Australia, Croatia, and Italy, and launched its licensed operations in Kazakhstan.

The dual-market expansion in South America marks the beginning of a broader regional strategy, aiming to foster wider adoption of regulated digital asset services.

WhiteBIT, founded in 2018, is part of the W Group which serves more than 35 million customers globally. The platform offers over 800 trading pairs and supports 9 fiat currencies.