Bad Bunny Will Take the 2026 Super Bowl Halftime Stage—Here’s His Impressive Net Worth

Puerto Rican rapper and singer-songwriter Bad Bunny has exploded popularity over the past few years, amassing the majority of his fortune from his world concert tours. He has also acted in a number of feature films, such as Bullet Train (2022), Happy Gilmore 2 (2025), and Caught Stealing (2025).

The recording artist, whose real name is Benito Antonio Martínez Ocasio, was the first Spanish-language artist to headline Coachella in 2023 and had the first Spanish-language album nominated for the Grammy’s Album of the Year award.

Bad Bunny netted a total of $88 million in 2022 according to Forbes, and was 10th on Forbes’ list of the World’s Highest-Paid Entertainers of 2022, the most recent year this list was published. However, the website Celebrity Net Worth estimates his net worth at closer to $50 million. Bad Bunny was also Apple Music’s Artist of the Year for 2022.

Bad Bunny is the first to be Spotify’s most-streamed artist for three consecutive years, generating over 18.5 billion streams in 2022, and increased listeners for the Reggaeton and Latin Trap genres between 2018 and 2020 by 147% and 187%, respectively.

The superstar rapper also has a series of lucrative endorsement deals, co-owns a professional basketball team, launched a restaurant, and is also a WWE wrestler.

Bad Bunny’s Music

Bad Bunny is no stranger to breaking records or barriers—the rapper had two record-breaking tours in 2022, which made up the majority of his $88 million pre-tax earnings for the year. His 2022 tour, El Último Tour Del Mundo, grossed nearly $117 million in ticket sales in North America and was the highest-grossing tour by a Latin artist in Billboard Boxscore history.

His second tour in 2022, The World’s Hottest Tour, raked in $314 million in ticket sales for a total of $435 million from both tours. The total sales from both tours made Bad Bunny the highest-grossing artist in a calendar year, according to Pollstar. 

In 2024, the Most Wanted Tour included 49 sold-out shows across North America and grossed more than $210 million, according to Pollstar. Bad Bunny followed this tour with a 31-show residency in San Juan, Puerto Rico, during the summer of 2025, which sold nearly 500,000 tickets. The final performance of the residency was livestreamed through Amazon Music and Twitch to commemorate the eight anniversary of Hurricane Maria, and Amazon reported that the show “shattered” its streaming records.

Bad Bunny’s sixth tour, Debí Tirar Más Fotos World Tour, kicks off on November 21, 2025, in Santo Domingo, Dominican Republic, and runs through July 2026. In the first week after the tour was announced, more than 2.6 million tickets were sold, which led the rapper to more than double the original number of shows to 54. However, he did not include any shows in the U.S., stating concerns about ICE potentially detaining concertgoers.

Endorsements and Businesses

Bad Bunny also has partnerships with major brands such as Adidas, Cheetos, and Corona, according to Forbes. Bad Bunny launched a sneaker collaboration with Adidas in 2023 (he had one with them in 2022 as well), with each pair retailing for $150, according to Remezcla. 

In 2023, Bad Bunny starred in a Pepsi commercial, featuring his latest song, “Where She Goes.” He is known for his fashion sense and co-chaired the Met Gala in 2024. He appeared in a Gucci campaign with Kendall Jenner in 2024, and in 2025 was named a global ambassador for Calvin Klein underwear.

WWE Appearances

The rapper is also a WWE wrestler, and earns an estimated $100,000 for appearances in the ring, according to Wrestling Edge. In May 2023, the rapper defeated wrestler Damian Priest in a San Juan Street Fight and picked up his first singles win of his WWE career, according to WWE.

Bad Bunny on the Big Screen

The multi-talented artist is also an actor. He acted in the Brad Pitt film Bullet Train, which earned $231 million in global ticket sales, according to Variety. Bad Bunny’s acting debut was as a guest star on Netflix’s Narcos: Mexico, according to ET.  His 2025 credits include Adam Sandler’s Happy Gilmore 2 and Darron Aronofsky’s Caught Stealing. 

Basketball Team

He has also been a co-owner of Puerto Rican basketball team, Los Cangrejeros de Santurce, since 2021, according to Billboard.

Restaurant

In 2022, Bad Bunny launched a Japanese-inspired steakhouse and lounge in Miami, along with entrepreneur David Grutman.

Real Estate

In January 2023, Bad Bunny bought an $8.8 million house in Los Angeles, according to Architectural Digest. The five-bedroom house and separate two-bedroom guesthouse totals more than 7,000 square feet. The next year, he purchased a second LA home from singer Ariana Grande for a reported $8.3 million.