eToro Expands Investment Options in the UAE with ADX Partnership

eToro, a global investment platform, has partnered with the Abu Dhabi Securities Exchange (ADX) to add ADX-listed stocks to its offerings, broadening investment opportunities for users in the UAE and internationally.

Starting in 2025, eToro users will be able to invest in a variety of ADX-listed companies across sectors including energy, real estate, banking, finance, technology and healthcare.

This collaboration supports eToro’s strategy to expand its investment options and enhances Abu Dhabi’s position as a leading investment hub. The partnership also marks the first anniversary of eToro’s operations in the UAE, increasing market liquidity and access to one of the world’s fastest-growing exchanges.

Partnership goals

“We are excited to announce our partnership with the Abu Dhabi Securities Exchange, enabling eToro users to trade ADX-listed stocks,” said Yoni Assia, co-founder and CEO at eToro. “Since our founding in 2007, we’ve built a global, multi-asset investment offering and today offer our users from 75 countries the ability to trade in equities from more than 20 stock exchanges.”

Abdulla Salem Alnuaimi, group CEO of ADX, also commented: “ADX is dedicated to connecting global investors with opportunities in one of the region’s most dynamic markets. Our partnership with eToro will provide seamless access to leading ADX-listed companies across key sectors for over 38 million registered users on eToro, enhancing market liquidity and reinforcing Abu Dhabi’s position as a premier destination for international investment.”

Meanwhile, George Naddaf, MD business development for the MENA region at eToro, said: “We are delighted to announce our partnership with the ADX during Abu Dhabi Finance Week. This marks eToro’s first anniversary as a licensed broker serving the needs of retail investors in the UAE.”

According to eToro’s data, only 42 per cent of UAE retail investors have exposure to ADX-listed stocks.

“However, there is a strong sense of optimism, with 80 per cent anticipating market growth within the next year,” Naddaf also continued. “This collaboration enables both our local and global users to capitalise on the region’s growth trajectory and aligns with our commitment to supporting the UAE’s economic vision.”