Follow the Compass to Navigate World of Subscriptions: Recurly Launches Recurly Compass

Subscriptions remain a vital component of the digital payments world – but they need continuous support. Announced at the Subscription Sessions event, Recurly, the subscription management firm, has announced a new AI-powered growth engine, Recurly Compass; a new Shopify integration that provides support for e-commerce subscriptions. 

Also announced at Recurly’s flagship event, the firm released its new plug-and-play payments functionality designed to streamline global scale and conversion. Commenting on the announcement, Priya Lakshminarayanan, CPO of Recurly, said: “The future of subscriptions for merchants is smarter, faster, and more personalised engagement with their subscribers.

“Our latest innovations empower businesses to make data-driven decisions, optimise customer experiences, and scale globally with confidence. Whether through AI-powered insights, deep Shopify integration or composable payments, we’re providing the tools to fuel lasting and scalable growth for our customers.”

With the support of these newest innovations, Recurly helps businesses unlock growth and stay ahead of market demands. Recurly Compass provides clarity by helping businesses make smarter, faster decisions.

With access to billions of data points from their merchant network, Recurly Compass delivers personalised insights that keep businesses ahead of market trends. It also offers subscription strategy playbooks that guide users through best practices to optimise their operations efficiently. Recurly Compass integrates conversational AI to help companies identify new opportunities and mitigate risks in real time, ensuring continuous and strategic growth.

Recurly’s Shopify integration allows brands to effortlessly incorporate subscription models within the Shopify ecosystem, making it easier to foster customer loyalty and increase lifetime value. The integration offers a user-friendly setup through the Recurly app in the Shopify store, providing merchants the ability to launch and manage both physical and digital subscriptions with ease.

With Recurly-powered analytics, businesses gain deeper insights into customer behavior, helping them make data-driven decisions that drive long-term growth.

Optimising revenue through more payments solutions

Recurly has invested in robust integrations with best-in-class payment providers such as PayPal, Stripe, Adyen, WorldPay and EBANX. These partnerships bring solutions to market that empower businesses in reducing friction at the point of sale while driving increased conversions.

In addition, the integrations expand the firm’s alternative payment method (APMs) and one-click payment offerings, enabling businesses to cater to diverse customer preferences worldwide. By tailoring payment solutions to evolving needs, companies can optimise revenue and maintain a competitive edge in the subscription economy.

“Our priority is always helping businesses foster meaningful, lasting relationships with their customers,” said Lina Tonk, CMO of Recurly. “Our AI-powered insights and integrations provide businesses with the tools they need to enhance customer engagement, personalise experiences, and drive long-term loyalty. By simplifying subscription management and making payments more adaptable, we enable brands to focus on delivering exceptional value while we take care of the complexities behind the scenes.”

Navigating the subscriptions world

These highlights, along with more than 50 additional product developments, arrive as subscription businesses are navigating an increasingly complex landscape. From evolving customer expectations to fragmented tech stacks and growth challenges, companies are under pressure to move faster, stay flexible, and deliver exceptional experiences at every touchpoint.

This month, Recurly will host Subscription Sessions, which brings together some of the industry’s most influential voices – including leaders from Scentbird, FabFitFun, PayPal, and Kount – to explore how next-generation commerce experiences and strategic scaling can unlock long-term profitability.