MuchBetter Brings Card and Wearable Tech Offerings to Canada, in Partnership With Peoples Group

Wearable payments technology provider, MuchBetter, has joined forces with Canadian financial services provider Peoples Group to enable its expansion into Canada.

Peoples Group has approved MuchBetter to offer cards and wearable technology in the Canadian market under its own EMI. Backed by support from renowned tech investor Rtekk, the MuchBetter expansion aims to bring stylish wearable tech items to Canada and disrupt established industries and product lines.

MuchBetter’s own growth comes as wearables break into the mainstream, with wearable transaction volume in Canada totalling C$1.1billion in 2023 – a 32 per cent increase in volume and a 34 per cent increase in value since 2022.

“At MuchBetter we strongly believe that wearable payment technologies will soon replace phone and contactless card payments, and we are preparing to lead this shift by empowering consumers with even more freedom and flexibility in how they want to pay,” explained Tom Lenihan, director of marketing at MuchBetter. “Bringing these solutions to the Canadian market is the next step in our ultimate mission to bring highly desirable and aspirational payment products to more people than ever before, and to extend the convenience of contactless into people’s daily lives.”

MuchBetter offers a wide variety of digital payment services including a digital wallet and payments gateway, as well as wearables including keyrings, watches, and jewellery. MuchBetter’s wearable payment solutions are all accepted at Mastercard acceptance points and can be used to make payments all over the world.

“This collaboration marks a significant step forward in our commitment to providing cutting-edge financial solutions that enhance the everyday lives of our customers,” added Claudio Tata, VP of payments and business development at Peoples Group. “By offering these convenient and flexible payment options, we are not only meeting the evolving needs of our customers but also setting a new standard for the future of payments in Canada.”