Visa Unveils New Look Visa Direct, Combining All of Its Money Movement Brands Into One Portfolio

Global payments giant Visa is introducing a “new and supercharged” Visa Direct, by combining four previously standalone money movement capabilities into a single portfolio. 

In a move to improve the way individuals, businesses and governments move money, Visa is combining the reach, expertise, acquisitions and technology of Visa B2B Connect, Currencycloud, YellowPepper and Visa Direct into one portfolio.

“The portfolio offers an end-to-end and modular approach so you can move money around the world, your own way,” Chris Newkirk, president of commercial and money movement solutions at Visa explained.

With collect, hold, convert and send capabilities and 8.5 billion card, wallet and account endpoints, Visa Direct aims to help its clients shape the future of how people, businesses and governments alike move money.

Newkirk explained that Visa Direct will become a a single point of entry for all money movement needs, regardless of the solution or capability. By bringing these solutions together, financial institutions, fintechs, businesses and governments can receive, collect, convert and hold funds provided with flexible solutions that work for the customer, regardless of whether you’re small or supersized.

However, in an effort to temper expectations for the move, Visa also explained that it will be an “evolving, dynamic solution” that it plans to deliver over time. Ultimately, Visa B2B Connect and Currencycloud will be added to Visa Direct Connect in 2025.

Existing Visa clients will experience no impact on existing solutions and services provided, and Visa assures them that it will continue to invest in these capabilities within the new portfolio.

Finally, Newkirk explained that Visa Direct will spearhead Visa’s drive for better domestic and cross-border money movement, empowering all payment flows including P2P, B2B, G2C and B2C, and putting the power of money movement in its clients’ hands.