Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
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Attract, engage, and delight customers online
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.
With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.
Gain the insight that can increase marketing value with topics like:
Inbound marketing – strategy, reputation, and tracking progressVisibility – getting found, and why content mattersConverting customers – turning prospects into leads and leads into customersBetter decisions – picking people, agencies, and campaigns
The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.
ASIN : 1118896653
Publisher : John Wiley & Sons; 2nd edition (September 2, 2014)
Language : English
Paperback : 224 pages
ISBN-10 : 9781118896655
ISBN-13 : 978-1118896655
Item Weight : 2.31 pounds
Dimensions : 5.9 x 0.7 x 8.8 inches
Customers say
Customers find the book full of insights and a primer for sound, logical, and common-sense digital marketing. They also describe it as an excellent book on the newest generation of marketing. Readers also find the information easy to read and enjoyable.
AI-generated from the text of customer reviews
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Jim Barry –
Complete primer on lead generation and nurturing
For social media marketing courses aimed at lead generation and nurturing, Brian Halligan and Dharmesh Shah offer a complete primer on the subject. Their Inbound Marketing book provides a cradle-to-grave formula for applying social channels, SEO and content marketing as a substitute for outdated outbound marketing techniques.The book, in my opinion, qualifies academically as a primary reading for select undergraduate level courses focused on lead nurturing. The recommendation is based on the following:1) As pioneers in the field, the authors provide a convincing argument why marketing should be taught using non-interrupting, permissive approaches to trust building. Especially at a time when scholars and practitioners are bombarded with complex optimization strategies, brand storytelling trends, ever changing mobile marketing strategies and costly engagement tactics, this book serves as a refresher as to why we got here in the first place. Concepts like building remarkable content, using your website as a marketing hub, designing effective landing pages and strategic placing the right calls to action are often lost in todayâs overcrowded library of content marketing books.2) The book is well organized to fit a funnel strategy especially useful for sales personnel. Early chapters deal with getting found by prospects through quality content, social media and legitimate SEO tactics. Subsequent chapters take readers through the sales conversion process while updating us on visual content and software tools. Most books take the opposite approach, thereby making the case for revenue generation rather weak. This bookâs focus on attracting, tracking and building trust at the right stage in a buyerâs decision cycle is a far better approach to convincing skeptical social media adopters that inbound marketing produces results.3) As experienced marketing automation providers, Halligan and Shah offer credible and proven examples of tracking and advancing prospects through the sales funnel.4) The book is one of few oriented to entrepreneurs seeking start-up adoption of inbound marketing.
SoCal92253 –
Conversion does not come with a spoonful of sugar at times
Three cheers for the founders of HubSpot who wrote their own soft sell. Itâs not to say that the book does not accurately cover all the dive-in layers of Inbound Marketing available. It does, and offers broad insight for how any business could harness such. Since I enjoy analytics and analysis, I enjoyed the topics covered for the importance of measuring what works, how you know what works, and letting go of what is non productive. Conversion is a reality pill that does not come with a spoonful of sugar at times. Numbing analytic analysis is hard for most businesses to swallow. I also agree with what is covered concerning intrusion marketing, and why it has no room in online marketing. Digressing though, the chapter covering SEO is 50% up to speed with 50% behind. Thatâs Verizonâs uploads equally downloads motto these days. It is definitely not written to provide an non techie entrepreneur sufficient panoramas. If youâre an online marketer, add this book to your library. Will it make you wiser? That I think will depend on your real world experiences as well as education level. Will it refresh or possibly have you reassess? Maybe, it again will depend on your optic of inbound.
Jack C –
Remarkable & insightful read
Remarkable & insightful read. This book explains to ‘be found’ you need to ensure your company’s value proposition is truly remarkable, in order to prompt you to ask yourself whether your product or service is worth other people’s ‘remarks’. This book is the perfect example of this, I felt the need after reading it to share and remark when ever I could. Whether you are a beginner or think you know your stuff, this is a must read. Dharmesh and Brian did a fantastic job. 5/5
Jacob Hanson –
Fantastic read, fun and enjoyable but gets right to …
Fantastic read, fun and enjoyable but gets right to the heart of how to overcome issues with traditional marketing. A must read for those looking to make a change in their approach to marketing and put the buyer first.
jonilite –
Waste of your money.
Too orientated towards normal sales, like services. Needed it for more tangible products, like my books. Some good advice, but the majority of it I had already figured out on my own.Big complaint…obviously uses the book to lure customers into a myriad of sites that he owns that you have to pay a fee to use.So fair on the knowledge, but otherwise a typical internet con to seduce the innocent.
danicaryn –
Excellent book on the newest generation of marketing.
I like that the book gives real life examples how why inbound marketing works. I read it as a refresher.Highly recommended to any type of marketer. Outbound marketing is so intrusive. Inbound not only makes sense but the leads from it are warm and already know about you and how you can help.Cannot wait for the next book.
Ed Barton –
Good Info
The world is about inbound engagement, and this book covers some of the basics Iâm developing an inbound strategy for your business. Focusing on onmichannel engagement, the book will help guide the user to solid digital results. A good read.
Kenan Omerspahic –
Great book
Great book. Everyone who wants to start their own business, whether online or offline, should first learn the basics and get into the market, and it is these basics that can be best learned by reading Inbound marketing. Each chapter is full of helpful tips. I think that those who follow all the steps from the first to the last chapter, than success is guaranteed.
Aurelio Martins Naine –
Esta todo em inglês
alberto carbajal –
Muy buen libro
suraj kaeley –
A must read for anyone pursuing Digital Marketing.
Carlos Rodriguez –
Es un buen manual sobre el Inbound. Te da una visión no sólo de este tipo de marketing digital sino también te da estrategias prácticas de marketing online general. Con su lectura es suficiente para aprobar, por ejemplo, la certificación de Hubspot. La edición es buena, funciona bien en el kindle. El lenguaje es sencillo y directo. Fácil comprensión.
Claudia –
Premetto che conosco abbastanza l’argomento, ma stavo cercando un libro “riassuntivo”. Ne ho già letti un paio di capitoli e inizio a recensirlo.Dopo aver letto le prime pagine, l’ho trovato abbastanza simile (anche come struttura) ad un libro nuovo uscito in Italia un paio di anni fa, al punto che questo mi è sembrato il documento originale da cui è stata tratta buona parte del contenuto del libro italiano. Tuttavia, proseguendo nella lettura, emergono le differenze.Come la maggior parte dei manuali americani è scritto in linguaggio molto semplice e comprensibile, senza troppi tecnicismi, con una giusta dose di esempi (ovviamente “localizzati”) che sottolineano i concetti espressi.Molto interessante il sommario per punti a fine capitolo, che il lettore è invitato a completare per fare il punto sul da farsi in base a quanto appreso nel corso del capitolo (la “To do list”).Lo consiglio a chi sta cercando una guida per iniziare a capire i fondamentali dell’inbound marketing e anche a chi conosce già l’argomento, come libro da tenere sottomano a mo’ di promemoria.Giudizio complessivo:***** Lingua: Inglese americano. Livello semi-tecnico, frasi semplici e concetti ben espressi.***** Facilità di lettura : 5 stelle***** Contenuto di base : 5 stelle (Una nota per i più esperti: questa è l’edizione aggiornata del 2014. Considerato l’argomento, in continua evoluzione, consiglio di partire dal libro e integrare sempre i contenuti con quanto c’è oggi in rete (inclusi i siti suggeriti nel testo)).