Learning Google Analytics: Creating Business Impact and Driving Insights
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Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Rather than simply reporting what has happened, GA4’s new cloud integrations enable more data activation, linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations.
Author Mark Edmondson, Google developer expert for Google Analytics and Google Cloud, provides a concise yet comprehensive overview of GA4 and its cloud integrations. Data, business, and marketing analysts will learn major facets of GA4’s powerful new analytics model, with topics including data architecture and strategy, and data ingestion, storage, and modeling. You’ll explore common data activation use cases and get the guidance you need to implement them.
You’ll learn:
How Google Cloud integrates with GA4 The potential use cases that GA4 integrations can enable Skills and resources needed to create GA4 integrations How much GA4 data capture is necessary to enable use cases The process of designing dataflows from strategy through data storage, modeling, and activation How to adapt the use cases to fit your business needs
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Publisher : O’Reilly Media; 1st edition (December 20, 2022)
Language : English
Paperback : 339 pages
ISBN-10 : 109811308X
ISBN-13 : 978-1098113087
Item Weight : 2.31 pounds
Dimensions : 7 x 0.8 x 9.1 inches
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7 reviews for Learning Google Analytics: Creating Business Impact and Driving Insights
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Ken Williams –
Packed full of useful information
Iâve been using Google Analytics just about every day for the past 12 years, and I am amazed how many new things I learned reading this book. Mark explains how to deploy some very advanced capabilities in a way that is interesting and easy to understand. I definitely recommend this book to any technical marketer looking to push the boundaries of GA4.
José Zea –
Amazing
It has very useful tips to work with ga4 and google cloud tech stack, it presents case study very appropiately to understand data roles in a digital marketing. R codes to go further are amazing
Bruno –
All text
GA4 is a very convoluted web application. To make a book that is all text with no screenshots is ridiculous. It’s hard to believe others would think buyers would have liked this book.
Kevs –
Tiene buena pinta pero no puedo opinar objetivamente porque no era el libro adecuado para mi objetivo
Richard Davies –
Google have received a lot of criticism for GA4: their latest version of Analytics, and successor to Universal AnalyticsThis book helped our team understand what’s different (and better) about GA4, in a really engaging & practical styleThe title is a bit misleading – this isn’t a general introduction to the navigation and reports. But it does help you understand more about how GA4 works and the potential it has to help you develop your e-commerce businessLooking forward to Marks next book, whatever it is about!
Samuel –
Bought this expecting a step by step guide to understanding the back-end of GA, only to find with the first few pages that the book ‘assumes a comprehensive knowledge of Java’. I understand the importance of installation but when you work for an organisation that has an established GA account, this book doesn’t give you the need to know information.I acknowledge that this review is harsh as I’m sure the content is perfect for those with experience with the software. However, that just isn’t me. I look forward to updating this review at a later date.
Amanda –
This is a great book for an overview of GCP and interlinking with GA4. This is such a huge subject it could take volumes but despite occasionally dipping into R, I think the author does a great job.