Practical Google Analytics and Google Tag Manager for Developers
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Whether you’re a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement.
There’s a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in?
Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking an
d marketing efforts. To achieve the rich data you’re really after to better serve your users’ needs, you’ll need the tools Google Tag Manager provides fora best-in-class implementation of Google Analytics measurement on your site.
Written by data evangelist and Google Analytics expert Jonathan Weber and the team at LunaMetrics, this book offers foundational knowledge, a collection of practical Google Tag Manager recipes, well-tested best practices, and troubleshooting tips to get your implementation in tip-top condition. It covers topics including:
• Google Analytics implementation via Google Tag Manager
• How to customize Google Analytics for your unique situation
• Using Google Tag Manager to track and analyze interactions across multiple devices and touch points
• How to extract data from Google Analytics and use Google BigQuery to analyze Big Data questions
What You’ll Learn
Implementation approaches for Google Analytics, including common pitfalls and troubleshooting strategies.
How to use tools like Google Tag Manager and jQuery to jumpstart your Google Analytics implementation.
How to track metrics beyond page views to other critical user interactions, such as clicks on outbound links or downloads, scrolling and page engagement, usage of AJAX forms, and much more.
How to incorporate additional, customized data into Google Analytics to track individual users or enrich data about their behavior.
Who This Book Is For
Web developers, data analysts, and marketers with a basic familiarity with Google Analytics from an end-user perspective, as well as some knowledge of HTML and JavaScript.
ASIN : B01JC9LECC
Publisher : Apress; 1st ed. edition (November 5, 2015)
Publication date : November 5, 2015
Language : English
File size : 3635 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Not Enabled
Print length : 500 pages
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11 reviews for Practical Google Analytics and Google Tag Manager for Developers
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Amazon Customer –
Excellent book on Google Analytics and Google Tag Manager
Iâm glad this book was published because itâs hard to find clearly explained material on Google Tag Manager. It starts from the fundamentals and can get pretty advanced. The book has a sort of workbook feel. It explains a concept and then takes you step-by-step on how to implement that concept. You should do the exercises if you want to get anything out of this book. I definitely recommend you get this book if youâre interested in learning more about Google Analytics and especially Google Tag Manager.
Sakis –
Good introductory book. Don’t be intimidated by the “for Developers” in its title.
This is a good, readable, and practical book about Google Tag Manager (GTM). To get the most out of it you need, of course, to practice with GTM. Don’t be intimidated by the “for Developers” in its title. This is not a highly technical book. It’s more of an introduction targeted to people who have a little experience with Google Analytics, and GTM.
JoseR –
Five Stars
Very good book. I learned a lot.
Amazon Customer –
Four Stars
No regret buying this book.
Brian P. Yount –
Must have for site tagging beyond the basics.
Great book with many detailed strategies.
Mr. Mahan –
Four Stars
Informative.
Cliente Amazon –
Con un nivel medio es más que suficiente para seguir este libro. No sólo hace de “tutorial” de ejemplos prácticos para medición e implementación en Google Analytics y Google Tag Manager, sino que razona el porqué de utilizar una funcionalidad u otra y propone buenas prácticas a la hora de depurar datos, organizar el flujo de trabajo y demás. Aunque diga para desarrolladores, con un nivel básico de JS se sigue sin problema; si eres desarrollador, hará que comprendas perfectamente aquello que se pide desde marketing. En resumen, tanto si eres de marketing como desarrollador o ambos, consolidarás el conocimiento de ambas herramientas y sus potenciales usos.
BM –
very detailed on the technical side so not for a beginner
Stefano Bortuzzo –
Per chi cerca esempi concreti e implementazioni avanzate di script per Google Tag Manager, oltre alla teoria, questo libro non può mancare nella propria libreria.Jonathan Weber e il team di Lunametrics dimostrano, se mai ce ne fosse stato bisogno, per l’ennesima volta tutta la loro preparazione.Vivamente consigliato !
Ãlvaro –
Es un libro que cubre muchos de los conceptos básicos de Google Tag Manager. Si se quiere empezar con una base sólida de conocimiento sobre cómo funciona GTM y cuáles son los pasos para hacer una implementación básica de Enhanced Ecommerce, eventos, páginas virtuales, etc. y se dispone de un nivel de inglés medio, este libro es muy recomendable.Hay ejemplos de código y anotaciones aclaratorias en todo momento.
claudio pontirolli –
Not the best technical reading I’ve read recently. Maybe more examples could help. Too much theory in the first part.